And she doesnt speak French. Indeed, this focus on gender parity has been a key element of the brand since the very start, with Saint Laurent himself believing men and women should wear the same clothes. Francesca Bellettini was appointed president andchief executiveof Saint Laurent in July 2013. In 2013, she became President and Chief Executive Officer of Yves Saint Laurent. Ms. Bellettini, 47, not only has propelled the brand into the exclusive billion-euro club a status unofficially codified last season when the Saint Laurent show was moved to the shadow of the Eiffel Tower but in doing so has also made herself one of the most powerful women in fashion, where there are only a handful of female chief executives. It was a very ironic, very playful way to present stilettos and boots, she said. The reality, however, has proven to be very different. Bellettini noted how, guided by YSLs commitment to its team, they managed to not fire anyone during the COVID-19 pandemic. Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Her obsession is paying off. Although the virtual platform did not allow us to see the audience members, you could tell by Rosenkranz and Siegals faces that they were thoroughly moved by Bellettinis words. I could spend all day in here, Vaccarello says. Also, focus: In Paris, Ms. Bellettini lives in an apartment close to the 17th-century htel particulier on the Left Bank that serves as the companys creative core. Will Others Follow? She was appointed president and CEO of Yves Saint Laurent in 2013. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. It helps that were open, that we tend to smile, that we have this funny accent, she said, smiling. People from her region have a disarming way of speaking that makes them sound playful even when they are dead serious. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. When describing why she chose Goldman Sachs International over other companies, she said that the company felt like a family. You may change or cancel your subscription or trial at any time online. She sure is a powerhouse woman running a billion-dollar brand. But in spite of this natural reaction, one brand has defied the trend. This has raised the bar for each and every one of us. Although Bellettini shared that she did not always know she wanted to work in the fashion industry, she was certain her dream was to run a company. The creative director responded to Bellettini with, So you did not like the rest? Bellettini drew attention to how important it is to respect designers and understand the pressure they have on their shoulders. 29 November 2018. Bellettini, a former investment banker, had stints at Prada group and Helmut Lang. To receive the Vogue Business newsletter, sign up here. Her poise, her elegance, her drive, all with an overwhelming optimism. How the biggest companies plan mass lay-offs, The benefits of revealing neurodiversity in the workplace, Tim Peake: I do not see us having a problem getting to Mars, Michelle Yeoh: Finally we are being seen, Our ski trip made me question my life choices, Apocalypse then: lessons from history in tackling climate shocks. Painted black lacquer with gleaming white markers, its more appropriate for an upscale bondage club than a place to stash the companys off-duty town cars. She was there to review a collection for the upcoming season. Such praise is undoubtedly due, but Bellettinis work behind the scenes has been just as instrumental. personalising content and ads, providing social media features and to Bellettini has increased control over distribution, rationalised the number of wholesale doors and put in place a controlled and even more selective product distribution by signing contracts of selected distribution in Europe, converting in concessions some doors with wholesale partners. The 39-year-old fashion designer has always been a low-key personality, loath to toot his own horn, even though he has enjoyed double-digit sales growth at Saint Laurent since he was named creative director in April 2016. It wasnt her first time in the line of fire, in any case. Reproduce canciones como "Distratto (I Wonder About You) [Acoustic Live Solo]", "Be My Husband (Acoustic Live Solo)" y mucho ms. The company broke even two years ago and recently received its firstinvestment from the Indian Angel Network. In 2019 she was awarded the FrenchKnight of the Legion of Honour, the highest possible distinction for a civilian in the country. Terms & Conditions. Daniel Lee's surprise exit from Bottega Veneta, The Long View by Vogue Business: The fashion CEOs take on resale, LVMH fashion sales climb despite concerns in China, Saint Laurent is the new rising star at Kering. One Year with Print $8.95 Per month Billed annually at $107.40 Cancel anytime Indeed, the CEO of French fashion house Yves Saint Laurent, Francesca Bellettini, came to realize the storied firm. Thats when Mr. Pinault noticed her. Why is Anthonys ready-to-wear always pictured in the magazines with our bags and shoes? However, along with creative director Anthony Vaccarello, who she recruited in 2016, Bellettini has steered Saint Laurent to new heights without deviating from the brands DNA. He is Belgian-born, and his first language is French, but his parents come from Agrigento in Sicily, and he grew up speaking. It became modern and sleek, with an homage to the brands history, while elevating it from the image Yves Saint Laurent called to mind at the time it made everyone have an opinion. For cost savings, you can change your plan at any time online in the Settings & Account section. We would do it only if its coherent with the aesthetic of the brand, if it makes sense with the vision of Anthony, notes Bellettini.) Bellettini will succeed current chief executive Paul Deneve, who after two years at the head of the luxury fashion label is leaving for a position in the technology industry in California . Saint Laurent wanted to be a billion-dollar company. Leather in particular is a material the brand is paying attention to, in terms of avoiding waste. Escucha 'Nice to Meet You (Acoustic Live Solo)' de Francesca Michielin en Apple Music. The biggest move to bring clarity back was changing the brand name. Her extensive managerial experience in the fashion industry precedes her time at Bottega Veneta;she previously was a merchandising director at Gucci, operations manager at Helmut Lang, and has also held various positions at Prada. The companys enviable performance can, in large extent, be attributed to a drastic and unexpected rebranding. She wished for the brand to reach 1 billion dollars in sales -- and well, Bellettini crossed that goal by reaching 2 billion dollars in sales in 2017. Good morning, WMPW readers! We work a lot on conversion.. Our duty is to know what's going on in the supply chain and control it in the best possible way. The fired Google engineer who thought its A.I. Ms. Bellettini said that she received a stream of hate emails, including one calling her a whore. Part of establishing Saint Laurents new image has been a focus on permanent collections. Even when stores were closed, we did a lot of e-learning about how to sell the different product categories together, she says. You can still enjoy your subscription until the end of your current billing period. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices OXFORDSHIRE, United Kingdom These days, Saint Laurent chief executive Francesca Bellettini spends more time fielding questions about her former colleague, current Celine creative director Hedi Slimane, than she would perhaps like. $ + tax Copyright 2023 Surperformance. Francesca Bellettini has achieved the impossible with Saint Laurent. Bellettini became the Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci in 2003, the Worldwide Merchandising and Communications Director of Bottega Veneta in 2010, and the President and Chief Executive Officer of Yves Saint Laurent in 2013. He is a good cook; she is not, so he sometimes invites her over for pasta. Compare Standard and Premium Digital here. In an exclusive interview with Vogue Business, CEO Francesca Bellettini shares her plans to continue growth while sticking to the brand's DNA. The rue de Bellechasse headquarters was the idea of Francesca Bellettini, president and CEO of Yves Saint Laurent. However, under Francesca Bellettini's guidance, the rebadged Saint Laurent has been remarkably successful. Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. Some white space to reach its new target. In 1977, following the meeting with her husband Bertelli who is still her right-hand today, Miuccia quickly revolutionized the concept of Haute Couture, introducing the concept of sportiness in a world that previously looked at it as a parallel universe. Inside out Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022. When I had to replace Paul Deneve as C.E.O. So maybe it makes sense that in this new mothership, the result of three years of work, he prefers a hidden space over all else. Not everybody understood, because we are not very talkative; the more you explain, the less sexy a concept becomes. The change to Saint Laurent also reflected a decisive shift towards modernity, helping the brand reach young people who do not share the same connection to the original name as older generations. At the forefront of this strategy is balance. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. She worked at Prada and Helmut Lang prior to. Rosenkranz and Siegal moved on to the audience Q&A section of the talk, where they noted that Fashion@Brown had received pages and pages and pages of submitted questions. Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and currently is Chairman at Yves Saint Laurent of Monaco, Chairman of Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman for SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman of Yves Saint . At a time when fashion is all about body positivity, Saint Laurent put thin models on the catwalk of its recent show. It was an anecdote from the early times of her career when she attended a meeting. The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world. The chef worked in kitchens for over 20 years before buying The French Laundryand has a secret hack for ordering In-N-Out fries. Saint Laurent was the star of the Kering Groups most recent earnings publications. In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. Francesca Bellettini: The Powerhouse Behind the Billion-Dollar Brand. Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. But is it bad? Anyone can read what you share. Many observers credit Slimane for Saint Laurents recent success. For more updates about the The BoF 500 subscribe to the Daily Digest newsletter. They are reluctant to be targeted.. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. Plan A was to study Business Administration at Bocconi University and follow her dream of running a company. As a subscriber, you have 10 gift articles to give each month. Their brand offers an escape to people, which during this unparalleled time in our world, is vital. Showing Editorial results for francesca le. Speaking of Gen Z, she says the key is to be authentic. This is why we invested a lot in training. Showing Editorial results for francesca bellettini. Browse 110 francesca bellettini stock photos and images available, or start a new search to explore more stock photos and images. Saint Laurent opened its first flagship in China in 2019 and the network is being expanded in the country. Share Your Design Ideas, New JerseysMurphy Defends $10 Billion Rainy Day Fund as States Economy Slows, What Led to Europes Deadliest Train Crash in a Decade, This Week in Crypto: Ukraine War, Marathon Digital, FTX. Saint Laurent still has white space to open stores, develop in Asia and reinforce cross-selling across product categories, says Ortelli. He gives you autonomy within a framework., Ms. Bellettini relied on her Italian identity to navigate the alien culture of Paris. From left, Ms. Bellettini; Anthony Vaccarello, creative director for Saint Laurent, and Franois-Henri Pinault, chairman and chief executive of Kering. and other data for a number of reasons, such as keeping FT Sites reliable and secure, We use After graduating from high school, Bellettini had two plans. The Saint Laurent head office is based on Rue de Bellechasse in Paris. Mr. Vaccarello and Ms. Bellettini have since become soul mates. But there is only one problem, it is half the salary. He told me, In my life I never earned the money you are going to make at Prada. He asked me did I want to be C.E.O. Parent company Kerings 2016 results, for example, revealed the brands comparable revenue surged by an astonishing 33.9 percent across all product categories and geographic regions. Francesca Bellettini with creative director Anthony Vaccarello and Franois-Henri Pinault, chairman and chief executive of Kering "That is something that you learn in banking," she adds.. Valerio Mezzanotti for The New York Times. Nevertheless, Bellettinis success was not easy to achieve. Sign up to our newsletter for a truly global perspective on the fashion industry.
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