But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. ), And lets face it. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Together, we can make this year your best yet! I was just checking in with you to see how youre doing. All that I need from you is to verify that I have the correct home address and email address for you. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. That's a good letter! As the leads and referrals start coming in, its important to keep track of each and every one. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Make sure you do not fall into this trap. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! I can see on social media that you are doing quite a bit of traveling and having a great time. In real estate, being active and engaged as a friend is being active and engaged as a business owner. A good CRM must have an IDX feed to your local MLS. Dont hesitate to put this to work for you. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Part of that, Im sure, is the isolation that many are experiencing. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? For brand new agents a simple Excel spreadsheet will do the job.. This also warms up your SOI for your phone call. First, it is important to take a look at a few statistics that highlight the current housing market. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. I just can't do YAY ME! It could even be that they are having some work done on their house and need some recommendations. (And, Ill give you the real estate email templates, too.). Check out these 5 practical tips for growing your sphere with social media. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. This field is for validation purposes and should be left unchanged. What Is a Sphere of Influence? Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Writen By. ActiveRain, Inc. takes no responsibility for the content in these profiles, Theyre going after the unknown. I like this example Jennifer. Here's a real estate business letter template that you can download and use. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. WOW. Or ask for feedback?? Look, we get it. Ask them how the yard is working out. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. It would go like this. I mailed them a postcard because I was afraid to pick up the phone and call them. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. And who doesnt love a bottle of wine or box of chocolates? Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. (True Story)Order Your Here! Own it! If you use your agent website for your Listing E-Alerts, you can use. People in your sphere include your friends, family, former clients, and their second-order contacts. But if you do it right? I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Remember, you dont have to harass your SOI with daily sales calls. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Dont do that. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. If theres one SOI pro tip that bears repeating, its this: Never assume. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Find FL real estate agents And theres no good reason to leave that kind of money on the table. For most people, their home is their most valuable asset, and its also their biggest liability. That said, the fact of the matter is that our SOI is where its at. A reminder to winterize their sprinkler system or change smoke detector batteries? Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Wonderful idea Jennifer and a wonderful post, and some great comments! Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. A Simple Definition to Get You Started. And that's an uncomfortable idea for many of us. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. At least if you sold them a house, you will for sure have their mailing address! Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). It wont be like that for long. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. YAY-ME? This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. And time is something busy agents are short on. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. So take a different approach. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Do you have something you could YAY-ME about to your sphere? By reaching out and sending gifts you generate a raving fan rather than just another number in your database. saying thanks to those who have helped you attain success is a great way to foster more !! Its good to get a phone call from someone who is just calling to check in. Reach out to some of your past clients from the last two or three years, depending on how much business you do. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. It's so great to get off on the right foot - this letter would do it. Then, send a personal note to them. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. So give your full attention to every person you meet, and remember, everybody matters. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. There are helpful tools you can use to expand your social media influence. Take this epic SOI marketing story (again from Justin Seeby). There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. You can give them some references. Be clear that you have no agenda. All you need to do is say, Hey! (Were talking multiple millions in volume.). Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Theres short-term business and there is this big long-term business potential. Tips For Preparation 1. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. And in this case, that brand is you. But how many agents actually take that advice? So, youve sent out an email newsletter. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Were going to give you everything you need to work your SOI like a pro. The main thing is not to let them forget that youre an agent and youre there to help them. I just want to check in with you and see how youre doing.. Human connection is in high demand. :). But you cant be everywhere all the time. You arent a clone. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. It's good to hear how to get it done right. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. After youve sent the initial letter, be sure to stay in touch periodically. This is one of the easiest ways that you can dramatically expand your sphere of influence. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. (MAKE SURE your contact deets are in your profile!). If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Love your ideas and thanks for the inspiration. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. They better like it, or youre going to get blocked! Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . How low interest rates are and what a great time to buy it is? For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Sample Real Estate Introduction Letter To Friends! The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Now that is a good introductory letter, Marte. Most marketing agents do fails because they don't under. The easiest way to do this is to use an announcement letter for real estate. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Its our nature to judge one another and decide how much trust to afford each and every other human we meet. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. That is why it is important for you to pay close attention to your sphere of influence real estate agent. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. This takes some time. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Sample Influence Letter. Still not sure how to write it? When you send an email out, you can watch your results roll in. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Approximately 80 percent of all transactions are done within your sphere of influence. What We'll Cover Housing Market Statistics 1. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. Brian Icenhower of The Real Estate Trainer has a great tip. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. It is important for you to stay connected with your real estate clients. There are so many ways for real estate agents to generate business. Do your prospects know? If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Its very simple. Yours was the best ! 6. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Its one of the easiest ways to get your database engaged again. Whats the first advice given to new real estate agents? New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Today Im going to tell you, no. And you never know where your next lead will come from. One type of ad that has been shown to be very effective is a messenger ad. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. In real estate, or any business for that matter, you cant deny the power of the referral. If this has happened to you, you need to re-engage with those people. You can do this by adding value coming from contribution and giving them something they want. I bet you do want to share some ideas? Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. 240-408-4002 contact@homeactions.net Thats the only way you will be able to contact your SOI members 100 times a year. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. When you do go to a networking event, you may think the goal is to collect as many cards as possible. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. That way, you stay in the loop on what is happening in the local area. Great blog and example. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. When it comes down to it, an SOI is just a group of people you know personally. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Every year, the National Association of produces a survey of home buyers and home sellers. Why not get deep once in a while? Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. You heard that right. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. If you show up on social media consistently, simply being there and being open is enough. They may even have some great content ideas. For example; Friend, Family, Acquaintance, etc. Your thoughts? You might even want to use a real estate CRM. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. 2. You may also want to include a gift card to the local coffee shop or other gift. As a result, Realtors end up going for the remaining 20 percent. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Your note/comment is definitely going in my "keeper" file!! Its expected in business. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis.
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