This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. The ministry set trade schools in the right areas, where eager girls would come to learn. Life does give you chances, there are several paths. SM: Wherever there is a demand, there will be a supply. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? She unwinds with TV shows, reads books, and hangs out with friends and family. Being human, she obviously gets tired and drained out. You have to keep on innovating," Safinaz says with absolute clarity. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. There are times when you will have to choose between motherhood and work. Binas Miracle Moment was the first time she saw her name on a billboard. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. But the industry has won accolades and made fashion shine. SM: We dont want to be the face of SANA SAFINAZ. SM: We are too young; just two and half years into it. When the mother works, it reflects in the mindset of her children.. A: Do you find retail a profitable business? When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. Her house, according to her, is a madhouse. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Wow, never heard that one before. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. ", "Plus, we encourage young designers," Sana adds on. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? But while striving to make her own mark in the world, she never forgets her responsibility as a mother. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. "For me it used to be lawn," replies Safinaz. JavaScript seems to be disabled in your browser. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Theyre going to trust Mohsin. A: What made you decide to go into retail? Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. However, luck was not on her side and she failed to find a job. We are a tiny business, for me it felt super uber cool to have my name up there. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. When youre older you shrug it off and say, so what if missed the first step whats the big deal? Sana Hashwani. This is how you achieve brand loyalty. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. They have . "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Public asset : 397,260 USD. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. Failure has come many times. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. In Pakistan, any business owner could actually run an IDP camp I think! While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. Currently Im working as COO of AKU hospital, clinical labs and outreach services. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. quite shameful designs that 99% people in the country cannot wear, and cannot afford. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Sometimes you need to take a detour even when the goalpost is within your sight. It was her fault she was in this situation and it was time to make amends. SH: We will; with prt and lawn we have already done it. But we know we have to be resilient and go for it. SH: And a very exciting one. "Our finger is always on the buzzer," says Safinaz. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. Its cheaper than lawn, so we will hit another dynamic in the population. It was crass. SH: Its the nature of the business. We followed our instincts and they were spot on. March on, Ladies! A: What are the main challenges for fashion as an industry? Their position is professionally very strong. Somewhere between her studies, family, and career she lost sight of herself. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. So, you know, everything excites you.". SANA HASHWANI: We love both the business and the design aspect. Men dont think they need to take of their skin but its just dirt and must be cleaned up! They took the concept of designer lawn to another level. Do they ever think anything is enough? Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Keep checking this space for updated trends, products and what's in store related information! Making it into a professional business is the key.". She was in a relationship with a man named Ismail Khan. Came straight home into quarantine as any responsible adult who has travelled abroad should do. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. Hashwani took to Instagram to confirm that she had tested negative for the virus. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. From my mother to my sisters and my cousins, everyone has been doing great things. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. It is so liberating. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. "It does, but you have to rise above it," responds Safinaz. But with Paperazzi they changed their pace completely. "Were a population of 210 million people, you will all find your niche. SANA HASHWANI: We love both the business and the design aspect. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 We get into deep, long, and annoying conversations about post-colonial hang ups. There were fights, logistical problems, and breakdowns but they always kept on pushing. Text Us @ 9095 (For Residents Of Pakistan Only). I miss you.. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. She strongly believes that whatever happens, happens for a reason. This is standard practice. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Best is to accept, go with the flow and breathe. Women unnecessarily make themselves go through the guilt of not doing enough. Retail is a very tough business and it will take a long time to become solid. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. March 24, 2020. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. He authored his memoir 'Truth Always Prevails' in 2014. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. SH: The growth is so tremendous, you cant think about any other business. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. [5][6] With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. She was much older and that allowed her to become calmer and wiser. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. Again it was not a big vision; we said lets start this and see where it goes. . A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. I am trying to progress to a newer place and learning new things. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Sana Khan with Vishal Karwal. And it didnt stop there. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. We started with light evening wear and it snowballed; the vision came in the last 10 years. She feels the older she gets, the more she needs to give herself a break and relax. In fact every day there are moments of weakness. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. Now, the only important thing for girls is not just looking good and getting married. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. After Shaguftas children got older, she switched back to a full time job. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. The point is to keep moving forward and not letting difficult situations to pull you down. She did not have a plan B for her career and the only option she had was to switch to commerce. She has a basic skin regime that she follows daily. SH: It made us a household name. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. . You have entered an incorrect email address! Sana Hashwani has recently returned from the United Kingdom. With experience, they have learnt how to deal with people, customers, and compensations. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. Honey, India need not copy you. Why are you asking a racist, I want to ask her?". This is a time when most of them are bored, disgruntled or struggling. She also loves spending time with her husband, we are one team, once a week we have date night.. Strength, talent, efficiency and usefulness matter. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. Saadia Qamar March 20, 2011. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. . With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Included on the apparel side is the brands latest venture in retail. She was in a relationship with the dancer and choreographer Melvin Louis. Thats rare in the cut throat industry she operates in. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . While she loves her work, Sehrs Miracle Moment is her set of twins. We did it purely out of choice. March 23, 2020. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. But along with their sense of evolution, its also their attitude that has dictated their success. They are starting to believe in our brand. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. SH: Contained maybe; but it is a big business. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Correct me if I am wrong. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Even now, patients are doubtful of a female surgeon till they get to know and trust her. When you are young, you are fearless; you are at the beginning of things and you experiment. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. We design and run bridal entirely on our own. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. I am loving every bit of it at the moment, she says with contentment. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. She is someone who values the lessons life has to teach. As a woman you have more responsibility of raising your kids well even if the father is very involved. What is important for her is to strive for progress and not perfection. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. It has a huge filter down effect. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. We started retail, not knowing a thing about it. Especially for girls in this misogynistic society. SH: Getting there. "If you want to grow, no. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. We do interiors entirely on our own. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . We really dont. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. The House of Sana Safinaz has been her home away from home. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. Mehrs mother is her best friend. More and more girls now want to do something of their own and put their education to use. ", Sana says, "I am just excited by the whole thing. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. "What are you going to do? We have entered the next level with prt and are investing in the product and the brand. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. The business of fashion has become tremendously exciting because its highly challenging. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. We were just numb; we were just doing what we were doing. We are like pit-bulls - we hang in there and push ourselves. We are going to be at this for some time. Every woman should have the ability to support herself if she chooses to. When you have that kind of commitment, your product is naturally much better. A: How much are you affected by the small players who copy your designs? Sana Khan with Aashka Goradia. During college, I earned my own pocket money working in the kitchen, alumni house or the library. We outgrew them. At that time she was opening her current salon. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. You dont have to be glued to your kids the entire day. In fact she entered this field because of her own skin troubles. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. Very admirable ladies.have created millions of jobs. She had just begun her career when her baby started falling ill very frequently. "Weve outgrown different phases. Would ve been a story if lower or middle class girls had made it. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Instead, she took up hourly based teaching assignments and started teaching CA students. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. View the profiles of people named Sana Hashwani. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. Its exhausting! You cant make this work alone; its not possible. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. I come from a family of very hardworking women. She had learnt her lesson. SH: You have to give a five to six year timeframe to any business. Shes a super woman and my wonder woman.. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. Welcome to ''Sana hashwani'' official Facebook Fan page. Your focus changes once you become a mother. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. I do everything I tell everybody else to do. I consider myself a work in progress. Sanas journey began as a student in New York. Abroad, when a designer retires, the design house goes and finds the next top designer. That is the scary bit! They both broke up in 2020. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. At the end of the day when I go home, I am motivated and excited to see them, she explains. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. Sadruddin Hashwani is a Pakistani entrepreneur. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded.
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