But that doesnt mean it can never come close, especially when you consider how new MMA is in America as well as the fact that the UFC holds events all year long, not just during a particular season like the NFL does. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. The live attendance reached 57,127 and was held at the Marvel Stadium in Melbourne, Australia. Your Ratings Werent That Good! All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. WWE notched the top spot in the list with viewership numbers totalling 14.6 billion in 2019 while NBA and NFL are on the second and third spot with a total viewership of 10.3 billion and 6 billion respectively. WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID Conor McGregor Reacts To Horrific Broken Ankle, Pic! The NFL made $14 billion off mostly national media deals, and they had to give half of that to the league, distributed to each of the 32 franchises. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. BOSTON, MASSACHUSETTS - OCTOBER 18: (L-R), Dominick Reyes punches Chris Weidman in their light heavyweight bout during the UFC Fight Night event at TD Garden on October 18, 2019 in Boston, Massachusetts. The NFL brings in billions of revenue every year. A 4-year epidemiological analysis (2015-2019) of doping in the UFC found that 8.7% of athletes committed ARVS (anti-doping rule violations). Across the league in 2017 that ended up being more than $7.2 billion in national revenue sharing, so each NFL team was given $226.4 million. For example, last year the New York Giants signed running back Saquon Barkley to a deal worth $31.2 million (with a signing bonus of $20.77 million). Klicken Sie auf Alle ablehnen, wenn Sie nicht mchten, dass wir und unsere Partner Cookies und personenbezogene Daten fr diese zustzlichen Zwecke verwenden. While boxing insiders fret over where their next landscape changer will surface from, UFC is enjoying the most successful spell of its existence, pulling in over a million views five times in 2016 alone, an incredible rise for a company averaging around the 50,000 mark 15 years ago. The UFC's most significant year for pay-per-view was 2016, with an average of 655,000 buys. to incorporate the statistic into your presentation at any time. The early PPV numbers are in for UFC 230 earlier this month in New York City, which was headlined by a heavyweight title fight between champion Daniel Cormier and knockout artist Derrick Lewis. Lets take a look at some of the top geographies of UFC viewers worldwide. Jon Jones versus Cyril Gane - The modern BJ Penn versus G.S.P. Due to varying update cycles, statistics can display more up-to-date First-year NFL players dont make their money from salary as much as from bonuses: Most rookies are paid the NFL minimum, but exceptional players get treated a bit differently. By far, professional football is America's favorite sport. In most of our comparisons, we found the best way to measure the revenue potential of the two championships is by breaking down how much each of them charges for ads. Weitere Informationen ber die Verwendung Ihrer personenbezogenen Daten finden Sie in unserer Datenschutzerklrung und unserer Cookie-Richtlinie. The fight was worth the wait. Vendor Which puts the majority of earnings for UFC fans under $100K. For Super Bowl LII in 2018, 103.4 million people worldwide saw the Philadelphia Eagles defeat the New England Patriots, 41-33 and the season prior, 111.3 viewers tuned in to Super Bowl LI. Show publisher information If you widen the interest broader to mixed martial arts, Nielson also reported that certain countries grew significantly between 2014 and 2016: The interest in mixed martial arts has spread from North America to Europe. That makes sense, given that there are more NFL regular-season games (256) than there are UFC events per year (39). The UFC event topped a pair of NBA games as well as Top Rank Boxing, which followed the prelims at 10 p.m. UFC on ESPN 1 was going up against the NBA All-Star Game and a boxing event headlined by Leo Santa Cruz vs. Rafael Rivera. If you click a link on this page and make a purchase, we may receive a small commission at no extra cost to you. Statista. Later in 2018, he would beat Conor McGregor for the biggest Pay-Per-View of all time. The UFC guarantees its fighters at least three fights per year and must pay them for those fights even if not all three happen, that is unless a fighter turns down a fight. IAN GARRY VS KENAN SONG LOWDOWN. Which Parent Company Owns and Operates the UFC? A BJJ aspirant, The roster of Russian fighters was also building with the likes of Alexey Oleinik, Alexander Volkov (who joined the UFC in late 2016), and Islam Makhachev. Oops. Richard has covered betting at Bleacher Report, Gambling.com, The Game Day, Forbes, and more. For instance, during the recent UFC 236 in Atlanta, the attendance was 14,297 for a live gate of $1,908,721. Two other UFC events were very close to matching this record, like Rousey vs. Holm for UFC 193, which reached 56,214 people in live attendance. UFC 285 will be shown live on BT Sport 1 in the UK and will also be shown live on the broadcaster's app. affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various Daily updates aggregating the stories and spin from more than 600 outlets across the globe. A paid subscription is required for full access. NFL players on the large side average 6-foot-5 and 315-pounds (offensive line) and the smaller players average about 5-foot-11 and 193-pounds (cornerbacks), while the UFC divides its fighters into nine weight classes : Strawweight: 115 lb and under Flyweight: 115 lb - 125 lb Bantamweight: 125 lb - 135 lb Featherweight: 135 lb - 145 lb Register for a free SBJ account to unlock one extra article per month. UFC St. Petersburg "Prelims" ratings for the April 20 MMA event in Russia hit the lowest mark in more than a year with just 232,000 viewers. NFL rookies do well they pull in an average of $480 thousand each season, which tends to increase each year by anywhere from $5 thousand to $10 thousand. Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, Ourand: Pac-12 has time on media rights, as long as no other schools leave, Fallout from RSN mess means big changes for fans, teams and leagues, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon. On top of reportedly doing 700,000-plus buys on pay-per-view, the UFC 261 prelims also delivered as the No. Are you interested in testing our business solutions? UFC 237 Prelims Ratings Hit New Low On ESPN, Ngannou vs Velasquez Does Big Ratings For ESPN, UFC Brooklyn Leads To Record-Setting Night On ESPN+, UFC 231 Prelims Return Above-Average Ratings, UFC Argentina Prelims Ratings Top Main Card Numbers, UFC Ratings Resurrected By Korean Zombie. Compare those totals to the McGregor versus Mayweather fight, the biggest pay-per-view event of all time and in UFC history. ET, the UFC aired prelims on ESPN as an inducement for fans to buy the pay-per-view. Something went wrong. The UFC has various training camps and has over 500 fighters currently signed to UFC contracts, but none of these camps makes the kind of revenue a single NFL franchise can bring in per year. Creative Commons Attribution-ShareAlike 4.0 International License, Report: UFC 232 pulls in an impressive 700,000 buys (MMA Mania), UFC 229 draws 20,034 fans, falls just shy of live gate record (MMA Junkie), NFL vs UFC: Revenue, Salaries, Viewership, Attendance and Ratings (WSN), Ultimate Fighting Championship (UFC) Statistics & Facts (Statista). 5 overall in Saturday cable ratings with 616,000 viewers on average. Doesn't incl ESPN+ figs, the 2 events, 266 & 268, that aired on ESPNews, or early prelims. (May 19, 2018) in Santiago, Chile. The UFC is fast becoming one of the most significant sports leagues globally, successfully bringing mixed martial arts to the mainstream. The most important key figures provide you with a compact summary of the topic of "Ultimate Fighting Championship (UFC)" and take you straight to the corresponding statistics. Floyd Mayweather only earned the third spot in terms of recognition with 79%, despite extremely high viewing figures in the last decade. Last year's Road America race aired on the NBC broadcast network and drew a 1.8 rating with more than three million . Currently, the average NFL team is valued at $2.5 billion and according to Forbes Magazine thats up 8% over last year, and more importantly, all but five of the NFL franchises are worth at least $2 billion. Here are the top 10 biggest UFC events in Pay-Per-View buys: As you probably guessed, McGregors name appears plenty, with eight times being one of the lead name fighters for a UFC event and holding the top six spots quite easily. There really is no Super Bowl level fight in the UFC, but if you look at the McGregor vs. Mayweather fight that took place in 2017, it did come close at just under $600 million total revenue. The prelims were headlined by Randy Brown pulling of a rare one-arm rear-naked choke to finish Alex Oliveira in the featured bout. UFC Fight Night 131 ratings second-lowest in history for the "Rivera vs. Moraes" FOX Sports 1 event inside Adirondack Bank Center in Utica, New York. UFC ratings: The "Magny vs. Ponzinibbio" preliminary card actually beat the "Argentina" main card thanks to a strong lead in from college football on FOX Sports 1. Execs also are "thrilled with the ratings the UFC delivers on ESPNs cable channels, while it also has added good streaming numbers on ESPN+." This was a huge leap for ONE, which closed out the previous calendar year with 6.1 billion views. According to the Harris Poll, Mike Tyson was the most recognized boxer among 89% of respondents, followed by Muhammed Ali at 88%. Approximately 17,253,425 people attended NFL games in 2017, while less than half a million UFC fans showed up to live events (452,743). They often spend their disposable income on entertainment like sports. Between 2014 and 2016, Nielson reported that the UFC had three primary growth markets around the world, which were: A large part of this growth in Russia was likely driven by the success of Khabib Nurmagomedov, who was a rising and undefeated fighter at that time. UFC Fight Night 135 ratings for the "Gaethje vs. Vick" mixed martial arts (MMA) event on FOX Sports 1 last Saturday night (Aug. 26, 2018) in Lincoln, Nebraska. As with the other five American sports leagues weve compared to the NFL (NBA, MLB, NHL, MLS and NASCAR), UFC just cant measure up to the financial and popular success of professional football. I think this is mainly due to the growing local competitions in these areas (like One Championship), which breeds a large viewer base among the size of the population. Please enter a valid email and try again. Heres a list of the top 10 UFC events in order of live attendance: Compare these events to Khabib Nurmagomedov vs. Conor McGregor for UFC 229. liability for the information given being complete or correct. Five vs. five . For example, Mayweather vs. Pacquiao generated 4,600,000 pay-per-view buys. The prelims for the four pandemic-era PPVs (May 9, June 6, July 12, Aug. 15) averaged 1.173 million viewers across ESPN and ESPN+, up 30% from the PPV "preliminary card average" in '19. While UFC on ESPN 6 began during prime time, it was the first UFC on ESPN event to be broadcast on ESPN2. Latest UFC rankings update following the UFC 277 pay-per-view (PPV) event on July 30 in Dallas, Texas, with Derrick Lewis falling out of the Top 5 at heavyweight. The problem with that comparison is the Super Bowl happens every year, while a fight like the McGregor / Mayweather event happens only a few times in a lifetime. Those outliers usually involve Conor McGregor. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Wenn Sie Ihre Auswahl anpassen mchten, klicken Sie auf Datenschutzeinstellungen verwalten. Reyes has won nine fights by stoppage, including four out of six UFC bouts. The numbers below are the average viewership for the entire broadcast. The fight card was the third most popular sporting event on cable on Friday night, trailing the college football game between Syracuse and Pittsburgh on ESPN and the MLB playoff game between the Houston Astros and New York Yankees on FOX Sports 1. How many Americans viewed NFL games compared to UFC fights in 2018? (Photo by Chris Unger/Zuffa LLC via Getty Images). UFC ratings: The "Khabib vs. McGregor" preliminary card for FOX Sports 1 returned impressive ratings for the network-televised action on Oct. 6 in Las Vegas, Nevada. Latest Finish in a Three-Round Fight . It also compares the range of fighters attracting the most buys, focuses on how UFC has taken over in the last few years and shows by contrasting the first four pay-per-views that both have headlined how McGregor is on course to prove an even better moneymaker than Mayweather: For sender corporate and licence details please visit our Imprint page. UFC on FOX ratings were the best in two years for the "Lee vs. Iaquinta" fight card last Sat. It was also revealed by stats Twitter account Opta Joe that, aged 22 years and 280 days, Foden (33 goals, 17 assists) became the youngest player to reach 50 Premier League goal involvements for . With the general popularity of fighting sports in Australia already high, it made this an epic event in live attendance and globally. Because of his vast brand persona, he can bring in a broader audience of sports enthusiasts. Conor McGregor Dustin Poirier 0 0 . possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account Cumulative reach measures the number of unique viewers who tune in to watch at least one minute of a TV broadcast. Click on row to see detailed stats W/L Fighter Kd Str Td Sub Event Method Round Time loss. All together, the UFC 261 event will be seen as a huge success for the promotion when combining the cable ratings for the prelims along with the pay-per-view buys through ESPN+. Here are the averages of pay-per-view data between 2001-2018: Some of these years will have considerable outliers that bring up the averages. On the other hand, UFC reportedly made well over $700 million in profit in 2017, but that number might not represent a normal year for them because it included the Conor McGregor vs. Floyd Mayweather boxing match, which on its own brought the company a profit of about $180 million. Hardy used an inhaler between the second and third rounds, something that is not allowed. ONE Championship reached yet another significant milestone in 2021. As a Premium user you get access to the detailed source references and background information about this statistic. UFC 237 Prelims ratings hit new low on ESPN, continuing the promotion's downward trend after the high-water mark for UFC 235 back in March 2019. Last season for Super Bowl LIII, the winning New England Patriots each received$118,000and a big fat expensive ring, while the losing Los Angeles Rams players got$59,000 apiece. Thats due, in part to the sudden attention to concussions and the resulting CTE (chronic traumatic encephalopathy) made public in books like League of Denial and Brainwashed, as well as from the outrage created when NFL players began to protest racial inequality by taking a knee during the national anthem. With three of these countries in Asia, there is a broad interest in mixed martial arts in that part of the world. Conquer all obstacles with the right hydration #ObsessedWithBetter, A post shared by BODYARMOR (@drinkbodyarmor) on Nov 2, 2018 at 3:12pm PDT. As soon as this statistic is updated, you will immediately be notified via e-mail. (18-5-2) was a fight of the year candidate, . But the NFL is certainly trying, especially in the United Kingdom, where NFL viewers increased by 60% in 2017. But again, unlike NFL games, UFC events take place in arenas instead of stadiums and when you consider that there are far more football games than UFC events in a year, the NFL numbers will always be higher. Below youll find the list of sources used to write this article. UFC 263 viewers guide: Title fights are great, but Leon Edwards-Nate Diaz might steal show . Earlier this year, Super Bowl LIII racked up 98.2 million viewers. The appeal is spreading to many different cultures and parts of the world. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. That event holds the record for the most significant Pay-Per-View buys (2.4 million buys). Out of the whole world, five countries top the list of those most interested in mixed martial arts. The UFC can bring in millions of PPV buys on some of its top events through great global live streaming efforts. But beyond 2014, its believed that the UFC has been on an excellent trajectory of growth by carefully increasing its profit margins and is suspected to be worth in the region of $5.725 billion. When people click on our Since 2010, their buy rates have been on a noticeable decline. Overall, the UFC has enjoyed a very good year so far when it comes to pay-per-view prelims with UFC 257 and UFC 259 both delivering more than 1 million viewers on average for a broadcast and now UFC 261 ending up as the No. Boxing had its biggest drawing fight ever in 2015 when 4.6 million paid out to watch box-office juggernauts Mayweather and Manny Pacquiao collide but, with only one card mustering a million viewers since, that is looking like a last hurrah. MLS vs Liga MX Format, Attendance, Salaries & Ratings, Super Bowl vs FIFA World Cup A Comparison of Championships, NFL The Brazilians have had a keen interest in mixed martial arts since the birth of Brazilian Jiu-Jitsu, as many grapplers often dabble in other striking sports to add to their experiences like Boxing or Muay Thai. As the top driver of growth, Spain could soon become a destination that inspires more people to participate in MMA sports and watch competitions like the UFC. The PFL may be scooping some viewers and fighters away from the UFC but it is not in the same weightclass when it comes to media rights. Who never won the World Cup they deserved? All rights reserved. You need a Statista Account for unlimited access. Are you interested in testing our business solutions? In contrast, the UFC only brings in several hundred million of revenue. September 22, 2021. Even after William Morris Endeavor took over, Dana White remained the president, the position he has held since 2001. Lets take a deep dive into the statistics. Despite the long absence, the PFL ultimately delivered mediocre numbers for the promotion with 156,000 viewers on average across the broadcast that aired on ESPN2 starting at 9 p.m. Opinions expressed by Forbes Contributors are their own. statistic alerts) please log in with your personal account. The difficulty with assessing the viewership of any particular UFC event is that they involve many of the weight classes fighting, but most fans only tune in for the main event so it is difficult to assess exactly how many viewers are watching for each individual fight. For UFC fights, the average ticket price is $360, with tickets ranging from $116 to $691. Only 187 fighters in the UFC are currently earning six-figure salaries. Monday's Game 2 of the ALCS drew 1.88 million . Register, deposit 10 or more and place a Sport bet (3+ selections) up to 20, each with odds of 1/2 (1.5) or greater. Below youll find answers to many of them discovered in my research. "Level of interest in UFC in the United States as of September 2021." NFL viewership is slightly down, and UFC viewership is much smaller but growing. By subscribing, you are agreeing to Each year, there are 256 total regular-season NFL games while in 2018 there were only 39 UFC events. If he wins the title, he would be tied with Dustin Poirier for the third-most fights to win a UFC championship. Given that rugby is the primary sport loved by English fans, then soccer (their football), any penetration into that market is seen as a plus. data than referenced in the text. A lifelong martial arts fan who fell in love with MMA in 2018 and has practiced mixed martial arts ever since. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. Already a subscriber? (September 22, 2021). The ESPN-UFC partnership is "continuing to grow despite the struggling U.S. economy and massive job loss, as the MMA promotion is the only sports entity that has remained consistent or grown with its pre-pandemic television ratings, according to Kevin Iole of YAHOO SPORTS.
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